1. Boracay beach is now ranked by the National Geographic Traveler as one of the best beaches in 2013 and on the top 15 preferred destinations in the world. With this successive accolades from different  reputable institutions, the first two months of  2013 registered a 121% increase in  jetty ports’ terminal fees  (Caticlan  and Cagban) servicing  Boracay destination. This translates to total 228,598 tourists of which  60% are  foreigners.

Europeans and Russians had considered also  Boracay as their preferred destination making it   realistic for the National Tourism Development Plan  to hit 1.8M tourist arrivals by 2014 in the island.

2. Other  vacationers are the Chinese with arrivals registering at  61,000/year and  would significantly jumped  higher because of  the increase of  direct chartered flights from various airline service providers.  One of them, Dragon Air opened its direct flights from Chongqing aside from  Beijing, Shanghai, and  Guanzhou. These are major cities of the Peoples Republic of  China and with combined population at  100M which  is almost equal the entire Philippine population.

3. Sales for the lst quarter, 2013 covered the peak season of New Year, Chinese New Year, and Holy Week , and start of vacation time with favorable  “Amihan Season”.  Wherein the weather is cool with northeast wind , moderate temperatures throughout , and few rainfall.

With this excellent business condition, occupancy rate averaged 66% for this quarter with the highest  in February at  83%. This translates to room revenue growth of 108% from 4th quarter, 2012 or P50.4M of room revenue  and dividend net earnings of  P32,479.78/ point share.  The dividends per unit type are as follows:

Pro rate sharing    
Unit Type Share Pt Dividends
T1 2.50 P 81, 199.45
T2 2.20 P 71, 445.52
T3 1.00 P 32, 479.78
T4 1.20 P 38, 975.74
T4A 1.50 P 48, 719.67
Sp. Unit 3.00 P 97, 439.34

4. Aside  from the various travel agencies’ bookings, local corporate deals were from:

 
  Stay Client No. of Rooms
Jan 24-26 Animo Marketing 15
  19-20 CocaCola 5
  28-30 Cavite Liga 200
Feb 6-8 Palawan State University 35
Feb 20-22 Palawan State University 37
March 8-10 Nestle Phils. 77
March 11-15 Dept. of Health 17
March 21-25 Media Pool Ad (2GO) 23
March 29-31 Time Cargo (2GO) 24

5. As of the end of lst quarter of 2013, the condotel project completion is at 70% or 404 units out of the targeted  524 units.

6. Building Nos. 8 and 10 which hold the Convention Center were also  completely finished and  a mileage for any event on the island having a capacity of 1,600 persons with the multipurpose function rooms for trainings and seminars.

7. The Musical Fountain is now up and   gives  a very colourful and  relaxing view with its aesthetic design of sound and  timed light while the $2M (US) Shark Marine Aquarium showcasing world water marine creatures  is 95% complete.

8. An effective and continuous  multi media marketing campaigns  included segment features at  local        top rated shows  like  ABS CBN ‘s Umagang Kay Ganda and  Rated K.  GMA News covered the newest activity  at  Boracay Island, CRRCC wave pool surfing and tsunami  wave riding experience.  The latter  was endorsed by  GMA  network info-tainment 2013 top 10 Funtastic Places and Activities in Boracay.

9. Because of these endorsements, the next  quarter (2nd) 2013 have confirmed corporate  bookings to host  the 25th  Prosecutors League of the  Phils. National Convention, Association of Medical Social Workers of the Phils., Inc. (AMSWAPI), SANKO, QS Life, ABS CBN, Activ Asia Inc., Civil Service Commission, Dept. of Agriculture, Employees Compensation Commission.

This lst Quarter, 2013 performance is indeed a mileage!

The Crown Regency Resort & Leisure Management Services, Inc. 

Hotel Operator
Crown Regency Resort and Convention Center


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